How to Build a Web3 Product that Users Love

Creating a web3 product is not easy. Climbing the unending barrier of knowledge is riddled with obstacles like learning solidity, writing smart contracts, tokenomics, and more. But that's only half the battle. The other half is attracting and onboarding users.

Your web3 product is useless without users. No matter how innovative or revolutionary your product is, if no one knows about it or understands how to use your product, it will fail. Plain and simple. If you want to grow, you need to delight your users - all of them, regardless of their technical know-how.

But how do you do that in the web3 space? How do you attract and retain users unfamiliar with blockchain technology or intimidated by its complexity? How do you make your product accessible and appealing to the masses?

The answer is simple: bury the blockchain in the background.

Think about the iPod. When Apple launched the iPod in 2001, it changed how people listened to music. Its hardware was like nothing the world had ever seen. It would lay the foundation for future consumer products that defined the fourth industrial revolution.

Apple could have boasted its technical capability. After all, they spent billions of dollars and got the brightest minds to work on the product. But Steve Jobs knew that people wouldn't care. Instead of mentioning specific data storage capabilities or file transfer methods, Apple clearly articulated its value in one sentence: "1000 songs in your pocket." iPod wasn't for the hardware nerd. iPod was for anyone. Apple reflected that ideal in its design and messaging, a product strategy I call "empathetic design."

Empathetic Design was Apple's key to success. It's the key to any innovation that becomes widely adopted. Here are four ways that you can start to implement empathetic design into your web3 product to delight and attract billions of future users.

‍

#01 Optimize your user experience and user interface

‍
Using web3 products is already complicated, even for the most advanced web3 users. Managing wallets, securing keys, opting into tokens, paying gas fees, transactions, and signing transactions are all responsibilities that users take on. Each responsibility is a barrier that prevents users from enjoying your product. Don't let a poor user interface get even more in the way!

UI/UX is about making your product simple, beautiful, and understandable. Your users should know exactly what to do and how to do it. Without optimizing your design and user experience, your users will show up and quickly leave, never to return.

If you want to make your app even easier to use, keep reading to learn about DropChain's one-click user authentication and wallet generation solution.

#02 Change your messaging

‍
As a web3 degen, you're passionate about blockchain technology and its potential to change the world. You get excited about decentralization, immutability, transparency, and security. But guess what? Most people don't care. They don't understand what you mean or what you're saying matters. They want a product that works and makes their lives easier or better.

That's why you need to change your messaging. You need to stop talking about blockchain and start talking about your product. You need to tell stories that resonate with your users and show them how your product can help them achieve their goals or solve their problems. You need to use simple and relatable language that anyone can understand.

Remember the iPod example? Apple didn't talk about data storage or file transfer protocols. They talked about songs and music. "1000 songs in your pocket." In one single sentence, you know exactly what they're offering and why it should matter to you. They talked about something that people loved and wanted more of.

Stop talking about the blockchain. Build something with it.

‍

#03 Bury blockchain in the background

‍
One of the biggest challenges of web3 products is getting users to sign up and log in. Unlike traditional web products, web3 products require users to have a wallet that stores their keys and tokens. This means that users have to download a wallet app, create an account, back up their keys, fund their wallet, connect their wallet to your product, and approve every transaction they make.

This is too complicated for most people. They don't have the time or patience to go through all these steps. They don't want to deal with wallets, keys, tokens, or gas fees. They just want to try your product.

That's why you need to bury blockchain in the background. You need to make signing up and logging in as easy as possible for your users. You need to eliminate all the annoying aspects of using web3 products.

That's where DropChain comes in. DropChain is a platform that enables web3 developers to create user-friendly products that onboard users in seconds. DropChain's Single Sign On (SSO) feature allows users to sign up and log in to your web3 product with a single click. No wallet is required. In seconds, your users will have their very own DropChain wallet.

With DropChain SSO, users can access your product using their email address or social media account. DropChain handles all the blockchain-related tasks for them behind the scenes. It creates a wallet for them, funds it with tokens, integrates it with your product, and signs transactions for them automatically. The DropChain Marketplace lets users buy your NFTs using credit card or crypto. Upon purchase, the NFT will automatically be useable in related apps and viewable in their DropChain Wallet.

DropChain SSO makes using web3 products as easy as using web2 products. It removes all the friction and complexity that keeps users away from web3. It allows you to focus on building a great product and growing your user base.

‍

#04 Choose the right blockchain

‍
Not all blockchains are equal. Different blockchains have different features, advantages, and disadvantages. Depending on your product, some blockchains may be more suitable than others.

For example, Ethereum is the most popular and widely used blockchain for web3 products. It has a large and active community of developers and users. It supports smart contracts and a variety of tokens and protocols. It has a rich ecosystem of tools and services that make developing web3 products easier.

However, Ethereum also has some drawbacks. It is slow, expensive, and overcrowded. It charges high fees for every transaction, which can deter users from using your product. It suffers from frequent network congestion and delays, which can affect the performance and reliability of your product.

Algorand, on the other hand, is fast, cheap, and scalable. It can process over 1000 transactions per second, which is enough to support any web3 product. It charges minimal fees which makes using your product more affordable and attractive for users. It has a high throughput and low latency, which ensures a smooth and consistent user experience. Its drawbacks, however, come from its low user activity and comparatively low developer resources

DropChain as a layer-1 blockchain leverages Algorand's superior technology to provide web3 developers with the best platform to create web3 products that scale.

DropChain's developer tools make building a web3 app super easy. The API and SDK let programmers enhance any existing app with web3 in minutes. The no-code tools make building a web3 app possible without using any code. Check out Algopatties, built 100% no-code, to see DropChain in action.

DropChain is the ultimate solution for web3 developers who want to create user-friendly products that onboard users in seconds. DropChain helps you bury the blockchain in the background and focus on what matters: your product and your users.

If you want to learn more about DropChain and how it can help you create a successful web3 product, visit DropChain.Network or join our Discord community.