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Learn 5 strategies to build web3 applications that attract and delight users.
For years, the builders in the Web3 industry have chased a goal that still alludes them: Mass Adoption.
Billions of dollars and man-hours have been poured into products that founders hope will cause millions of users to race to join web3. But it's yet to happen. User growth remains sluggish, especially during the bear market.
But, it's not all bad news. Web3's slow user adoption isn't a new phenomenon in the tech industry. With a history in mind, web3's adoption curve is predictable. With time and some elbow grease, the ship can be turned in the right direction.
In the late 1990s, the proverbial ship was turning as the internet went through a transformational moment leading to a massive influx of first-time users. Internet companies began the transition away from building products that only fellow computer nerds would care about. They shifted to building products for the everyday user.
In the mid-2000s, the transition reached its peak when Facebook attracted billions of first-time users. Its smooth UI and clear value proposition were incredibly appealing to people around the world. For many of them, Facebook was their first introduction to the broader landscape of the internet.
Web3 has yet to create the next Mark Zuckerberg. No single builder or product has attracted billions of users which will make Web3 a worldwide phenomenon.
At the moment, web3 founders are focused on creating novel technologies that have no appeal to a broader audience besides their fellow crypto degens with no focus on the user experience, design, or value prop for the users.
As a result, web3 remains out of reach for billions.
It's time to usher in the next stage of web3, one where billions of users flock. I have faith that you, dear reader, could lead the charge.
Today, we'll explain five ways you can build a web3 product that delights users and keeps them coming back, even if they've never used a web3 product before. By employing these strategies, you can replicate Facebook's climb to the top and become a force of change for the whole industry.
Be sure to read to the end. Number Five will speed up your web3 development time by 10x, even if you can't code.
We all know what it's like to use a badly designed product. After a few minutes of trying to understand it, we leave never to return. For Web3 applications, creating a beautiful UI (user interface) and a quality UX (user experience) are doubly important. Getting into crypto and Web3 is hard enough for everyday people. Don't let bad UI/UX make it even harder.
Poor UI/UX can make your product seem spammy and low quality. Investing the time to study and implement best UI/UX practices is key to building user trust and brand loyalty.
So, what makes a great UI/UX? It's all about making your application easy to use and navigate. Remember, Web3 technology can be confusing for people everyday people. So, you want to make it as user-friendly as possible.
Do this by conducting user testing, getting feedback, and improving your product based on that feedback. You'll quickly learn how powerful a quality interface will delight your users. Soon you'll be on the right track to building a successful web3 business with customers yearning for more.
Let's be honest. Most people don't care about the blockchain tech powering your app. They want to know how your product can solve their problems and make their lives easier. So, instead of focusing on the technical details, focus on the benefits of your product.
What does your Web3 application do? How does it make people's lives easier or more efficient? These are the questions you need to answer when marketing your product.
Avoid using technical jargon that might confuse non-technical users.
Did Zuckerberg try to sell Facebook by explaining how the internet works? Of course not, he crafted a beautiful product that had a clear value proposition.
Most importantly, deliver on your messaging. Tell people why your web3 product will make their lives better and then actually do it.
Remember, show, don't tell.
Start building in web3 to enhance your app with all the web3 functionality you'll ever need.
Get Started for FreeWeb3 can be intimidating. Try to remember the first time you used Metamask or a DeFi product. You probably felt way out of your element. That's where your users are at right now. Build with empathy and design from your users' perspective.
Wallets, private keys, gas fees... it can be a lot for users to handle. But, there's a way to make it easier for them.
DropChain is a tool that makes it easy for users to create and manage their wallets and keys with the single sign-on (SSO) solution. With one click, your users can sign up and a wallet is automatically generated for them. Your users won't have to jump through hoops of using your app. They just sign in with DropChain and start using your product.
By abstracting these responsibilities away from the user, you're making it easier for them to use your Web3 application without having to worry about the technical details. DropChain's SSO will do wonders for your user growth and adoption.
Don't guess what your customers and users want. It is crucial to continuously test and iterate on your product and messaging.
One effective way to achieve this is by using AB testing, which involves testing different variations of a feature to see how users respond. This method provides valuable insights into what works and what doesn't, helping you make informed decisions about your product's development.
Another effective method is to conduct paid ads to test your messaging. With less than $100, you can gain significant insights into what resonates with your potential users and customers.
By testing and iterating on your product, you can ensure that it meets the needs and expectations of your target audience and increase its chances of success in the market.
Building apps is hard. Building web3 apps is even harder.
If you're just entering the space as a web3 builder. You may have already tried your hand at learning solidity and the intricacies of nodes, user data management, security, wallets, and more.
DropChain makes it easy for anyone to build beautiful and robust web3 apps regardless of skill level or technical ability. By plugging the DropChain API into your front end, you'll tap into 26 premade web3 functions including NFT minting, Asset Transfers, and more; all for free.
With a paid plan starting at $29.99/month, you can accept NFTs for Credit Card payments, onboard users with the Single Sign On, and get early access to the dApp Marketplace.
For those who can code, the DropChain API and Python SDK enhance any app with web3 functionality using just a few lines of code. There's no need to learn new frameworks like solidity. Start building web3 apps using web2 programming languages.
For those who can't code (like me), you can still build entirely no-code web3 applications. The DropChain API can plug into any no-code platform that accepts RESTFul APIs, we've also created a custom plugin with Bubble to get you started fast.
So, there you have it. Five strategies to create successful applications that reach the masses. By investing in your UI/UX, selling the benefits of your product, abstracting responsibility away from the user, and building with DropChain you'll be on your way to creating a Web3 application that people want to use.
Get started building your Web3 app with DropChain. Our no-code solutions make it easy to build blockchain apps without knowing anything about Web3 or coding.
For the programmers out there, we've recently launched a Python SDK. With five lines of code, DropChain takes care of all your product's Web3 needs. It's free to use and constantly improving. Get started today!
Join a community of builders creating the future of web3.
Join the DropDev community and connect directly with the DropChain team.
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